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The poll also showed that 40% of people are not even confident they will be treated with dignity or respect when they need assistance, despite a government campaign to address this.
The Government launched its Dignity in Care campaign in November 2006. Its goal was "to eliminate tolerance of indignity in health and social care services".
The poll, of 2,006 adults, showed concern about the quality of care increases with age. Seven out of 10 (72%) of 18 to 35-year-olds said they were "very concerned" about the care they or a family member would receive but this rose to 87% of people aged over 75.